Our brands

Your children’s inventors

Lighting up children’s eyes is what HABA has been all about for over 75 years. Our designers, and editors of games and books take great pride in meticulously and creatively designing, testing and playtesting until the final product is just right for your children’s needs. This meticulous attention to detail is precisely what has enabled us to produce over 450 high-quality, uniquely designed new products with excellent play value year after year. Our goal is to make children’s lives happier and more exciting every step of the way. And right from the very beginning!


Clever Stuff for Children

Following the motto “designed by parents - made for children”, JAKO-O has been selling “clever stuff for children” for over 28 years. With a selected range of children’s clothes, products for children’s rooms, toys and games, practical products and materials for learning, reading and crafts, JAKO-O targets young families with children aged 0 to 10 years. As a provider of products for children, our focus is on carefully selected and well thought-out products that are fun, but at the same time also offer genuine added value for children and their parents. That is why only products that have passed the “everyday test” in real families find their way into our catalogue. All-in-all, JAKO-O wants its products to play a part in making childhood and life with children easier, better and more relaxed.


Ingenious solutions @ educational settings

For over 75 years Wehrfritz has been providing professional and reliable service when it comes to furnishing social institutions such as daycare centers, Kindergartens, schools, after-school centers, as well as multigenerational homes and therapy centers. We have everything you need for all your daily work: furniture, teaching and learning materials, game and office supplies, sports and exercise activities for indoors and outdoors. Our Sachenmacher (material for creative minds) offers a wide selection of materials for crafts, small projects and being creative. We also provide relaxed atmospheres in restaurants, hotels, recreational facilities and retail stores with our Children's Adventure World playgrounds that children, parents and employees all equally appreciate. And last but not least, we also provide inspiration, valuable information and our extensive experience to architects and contractors when designing or renovating the interior of child care centers.


... for children aged 8 to 14!

FIT-Z comes into its own when boys and girls swap their children’s shoes for cool sneakers, bobby cars for smartphones and become increasingly difficult to persuade into clothes and more. Since 2004, FIT-Z has been the cool and sassy continuation of JAKO-O, with a trendy and well-designed selection based on fashion and carefully selected and tested products for school and leisure.



...for Women with Class

Feel-good mail-order company Qiéro! supplies combinable and self-confident fashion in 10 sizes to suit every shape, as well as useful and attractive products for the home that make everyday life easier and life more beautiful! All selected, tested and convincingly high-quality - and 100% Qiéro!


...more than class!

Project Schul- und Objekteinrichtungen GmbH is a single-source supplier for all educational facilities. For over 20 years, we’ve been designing and manufacturing high-quality furniture built to last for all educational institutions ranging from primary schools to adult vocational training centers. Even if you don’t immediately find exactly what you’re looking for in our product portfolio, we can custom-design a solution that’s right for you and that meets your needs. All our products comply with all current standards and legal requirements applicable to educational facilities. We can also help you design and plan your next building project. Rely on our professional and experienced consultation and be inspired by our ideas.


Richtig gutes Zeug

In der Fantasie eines Kindes scheint alles möglich: den höchsten Baum besteigen, in der Wildnis zelten, Fische fangen und am offenen Feuer grillen – echte Abenteuer erleben. Doch was „Mann“ sich als kleiner Junge noch lebhaft in Gedanken ausgemalt hat, scheint im Erwachsenenleben oft weit entfernt. Die Marke Heldbergs wurde ins Leben gerufen, um die Visionäre von damals aufzurütteln und zu signalisieren, dass der Traum von damals noch lange nicht vorbei sein muss. Mit ausgewählten Produkten und markanten Unikaten wendet sich Heldbergs an Männer, die das Besondere suchen und für die Werte kein Fremdwort sind.


Feel what you learn

Tiggly is the connection between the physical and digital games world of playing. Or to put it differently, this is where the ‘building blocks’ of life get alive.

The products are a combination of physical products and matching apps mainly for the needs of the preschool market. The products have been in the market since 2013 and are integratable with a tablet PC. The product range will be continually extended over the next few years to cater for the 0 to 8 years age group.


Apps for kids

Fox & Sheep has been developing apps for kids across the world since 2012, and the result is a range of high-quality kids’ games products. In the meantime Fox & Sheep has since become a trusted digital games brand. With the help of international illustrators and many test families, more and more new apps are being developed which offer kids an interesting an exciting gaming experience.